Event Details

September 3, 2009 7:45am-11:30am

Communication Measurement on a Shoestring Budget with Angela Sinickas (half-day workshop)

Join Yankee IABC and expert/author Angela D. Sinickas for a special half-day workshop on organizational communication measurement and assessment.

You’ve researched your audience, you understand your organization’s direction, and you’ve executed your plan. But now you want to know: Is the message clear? Did your audience see the communication vehicles carrying the messages? Is the communication program helping to change behavior and improve the bottom line?

All organizations, large and small, need to know if their communication programs are achieving the desired results. (In fact in Yankee IABC’s recent membership survey, 75 percent of respondents said they were interested in learning more about measuring and evaluating communications activities.)

This workshop will help you determine if your communications are effective — and how to do it on a shoestring budget. It will cover how to develop measurable communication plans, and how to measure your messages, channels and outcomes.

Interspersed throughout the session will be dozens of ideas for how you can conduct research at no or low cost, and often without either getting permission in advance or even having to bother your audience. Some of these money-saving tips include:

How to use observational measurement techniques
Ways to find free research resources inside and outside your organization
How to insert your research questions into other people’s surveys
Using pilot/control groups to show the impact of different communication strategies
Using past communication mistakes to quantify future communication results

WHEN AND WHERE:

Thursday, Sept. 3 from 7:45 - 11:30 a.m.

7:45 – 8:30 a.m. – Registration and networking (light breakfast served)
8:30 – 11:30 a.m. – Presentation and discussion

The Colonnade Hotel (120 Huntington Avenue, Boston, MA 02116) – The Colonnade has a parking garage as well as easy access to public transportation via the MBTA orange line (Back Bay), commuter rail (Back Bay), and Green Line (Prudential Center). Directions and location details are available on their website.

REGISTRATION DETAILS

Online registration is now open!

Event fees:

IABC Member = $60
IABC Student Member = $30
Non-Member = $80
Student Non-Member = $40

ABOUT THE PRESENTER

Angela Sinickas, ABC, and an IABC Fellow, is president of Sinickas Communications, Inc., a 9-year-old international consulting firm that helps organizations plan and measure successful communications. Her prolific publications and speaking engagements in 26 countries have made her name synonymous with practical measurement of organizational communication. She is the author of the manual How to Measure Your Communication Programs, a regular columnist for Strategic Communication Management and on the editorial boards of two professional journals. Her work has been recognized with 17 IABC Gold Quills, including two for her website, which includes over 120 articles on measurement.