Event Details

April 8, 2009 7:30am-12:00pm

Reserve your place today for Shel Holtz’s half-day workshop “Communicating in the World of Web 2.0”

RSVP: Online registration now open - click here to view the invitation and register!

The changes to communication models that have occurred over the last four years are at least as profound – if not more – than those created by the introduction of the World Wide Web. Trust has shifted from leaders to peers, from official messaging to conversation. It is incumbent upon professional communicators to understand the new dynamics of the online world, the tools that power them, and the strategies for implementing them. In this dynamic half-day session, internationally recognized online communication authority Shel Holtz will guide you through the world of Web 2.0, including social media and web applications.

You will learn:

How to strategize the best uses of new media to achieve organizational goals.
The best approach to writing for each of the key online activities.
How to avoid the pitfalls of conversational communication.
How to monitor conversations to identify issues and opportunities for engagement.
Examples of best practices, ranging from blogs to Second Life.
Techniques for measuring the effectiveness of your efforts.

Shel Holtz, an accredited business communicator, is the principal of Holtz Communication + Technology. He consults with Fortune 500-sized organizations on the application of online technology to organizational communication. He has written or co-written several books on communication, including “Tactical Transparency,” “Blogging for Business,” “Corporate Conversations,” “How to Do Everything with Podcasting” and “Public Relations on the Net.” Shel is a Fellow of the International Association of Business Communicators, the #1 rated IABC conference speaker, and a Founding Fellow of the Society for New Communication Research (SNCR).

Register today to reserve a place at this workshop since space is limited, and this is Shel’s only currently scheduled appearance in the Boston area in 2009.

If you join Yankee IABC during our February and March member months, you will save $90 in membership application fees and registration fees for this workshop. A real value!

WHEN: Wednesday, April 8, 2009 from 7:30 AM to 12:00 PM
WERE: The Conference Center at Bentley College, Waltham, MA (plenty of parking!)
FEE: IABC Member $80, IABC Student Member $60, Non-Member $130, Student Non-Member $75
REGISTRATION: Online registration now open – click here to view the invitation and register!

The Gold Sponsors of this program are Towers Perrin and Hylighter.

Web 2.0 In Action: Observations and Real-World Applications from Towers Perrin
As a brief follow-up to the Shel Holtz workshop, please join Towers Perrin for an interactive 30-minute discussion about recent experiences in setting up and encouraging adoption of social media and new collaboration tools.

Evan Metter, a change implementation consultant with Towers Perrin here in Boston (and one of the leaders of the firm’s Web 2.0 initiative), will walk through a number of actual implementation experiences, highlighting some of the methods Towers Perrin and its clients have used to create familiarity, change old behaviors and drive engagement with these new tools and approaches.

The document as we know it has changed forever
HyLighter makes reviews of Word, PowerPoint, Excel, graphic files and html pages easier, faster, and more productive for virtually any size group. No more emailing back and forth and reconciling multiple versions of the same document, deciphering overwritten pages, or connecting out-of-context notes to locations in documents. Put everyone on the same page for richer interaction and better results. Visit the HyLighter table at the Shel Holtz workshop for a demo of this powerful tool.

To learn more, go to www.hylighter.com and register for a free trial account. Be sure to view the Invitee and Originator Quickstart presentations for brief instructions.

Sponsoring Yankee IABC programs is an excellent opportunity for you to reach a targeted group with your message.

Visit the Sponsor an Event page to find details on how to promote your organization at this event. The Yankee IABC offers a multi-faceted Sponsorship Package. It allows you to choose the right programs with a customized message at the right cost for your organization. With a range of mediums and prices, you or your organization will have access to a variety of ways to connect with savvy, well read and influential professionals. Yankee IABC is rich with well-rounded, creative, involved people who are often the gatekeepers or decision makers in a company or the owners of enterprises.

Contact Pat Masterson, ABC, (patomalley74@msn.com) if you would like to discuss a sponsorship for our 2009-2010 programming year.