Event Details

April 13, 2010 7:00am-9:00am

Me 2.0: Build a Powerful Brand to Achieve Career Success

Location: Westin Waltham Hotel, 70 3rd Avenue, Waltham, MA 02451
RSVP: Register online

Leverage Social Media for Personal Branding and Career Success

Yankee IABC is pleased to welcome Dan Schawbel the leading personal branding expert for Gen-Y and best selling author of “Me 2.0: Build a Powerful Brand to Achieve Career Success.” Dan will host a special breakfast session in which he will provide valuable information on how to leverage social media for personal branding and career success.

A highly successful speaker, author, and professional communicator, Dan will share with attendees his proven four-step process for building a powerful personal brand. His tips on using social media tools for personal empowerment, confidence building, and professional networking as well as his advice on how to create both an online and offline presence for career protection and self-promotion have been well received by a variety of Fortune 500 companies, including Time Warner and CitiFinancial, as well as numerous colleges and universities, including Harvard and MIT.

Dan will draw on his corporate and personal experience, his interviews with many successful business people and celebrities, and his extensive review of research reports and case studies to help you thrive in the digital age.

More about Dan Schawbel

The founder of Millennial Branding, LLC and a former Fortune 200 communicator (Social Media Specialist at EMC²), Dan created the Personal Branding Blog®, which was the #1 job blog by Careerbuilder in 2008, is an AdAge top 50 marketing blogger and is syndicated by Reuters, Forbes, Fox Business and other major networks. Dan is also the publisher of Personal Branding Magazine®, head judge for the Personal Brand Awards® and director of Personal Branding TV®. Dan is BusinessWeek’s youngest columnist, and he was named by that publication as one of 20 people entrepreneurs should follow on Twitter. He is also a featured contributor to Mashable, LifeHack, and MediaPost and he has written articles for BrandWeek Magazine and Advertising Age.

AGENDA:

• Networking and Registration (light breakfast served): 7 – 7:30 a.m.

• Presentation by Dan Schawbel: 7:30 – 9 a.m.

Location: The Westin Waltham Boston

70 3^rd Avenue

Waltham, MA 02451