Event Details

November 18, 2008 6:00pm-8:30pm

Using Social Media in MarCom and PR

Location: Babson College, Wellesley, MA
RSVP: Register Online

Twitter. Facebook. MySpace. LinkedIn. Flickr. Blogs. How do you keep track of it all and most important, how do you use these tools in a business setting?

In this interactive presentation, business-to-business marketing expert Dianna Huff will explain how to incorporate social media into your job or your business.

You will learn:

How to follow reporters / bloggers in your space by developing a social media “beat”
The right and wrong way to pitch bloggers and reporters using these new tools
Using LinkedIn to showcase your expertise whether you’re a consultant or job seeker
Developing your own online “brand”

Dianna Huff is a B2B marketing expert who has built her online presence using social media tools including a blog, LinkedIn, articles, and Twitter. She’s also the President of DH Communications, Inc., a firm specializing in B2B marcom consulting and copywriting, has been quoted in the media and books, and is currently a contributing writer for the Visual Thesaurus. Her clients include large and small companies across the U.S.

Dianna’s previous session for Yankee IABC on Search Engine Optimization received top ratings from participants – so regardless of your communication role, you’ll want to attend this program!

AGENDA:
Dinner and networking from 6-7pm
Presentation and Q&A from 7-8:30pm

When: November 18 from 6:00-8:30pm

Where: Babson College, Wellesley, MA – Newton-Wellesley Room, Olin Hall – Ample parking available!

View Larger Map