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YIABC Local Expert Series

Yankee IABC’s Local Expert Series continues in 2012 after a great start in December with Tom Curran’s talk on volunteering. (For a recap of Tom’s presentation, see the next edition of EDIT.) Our winter line-up is taking shape, starting with Art Stewart’s January 25th presentation at Draper Laboratory in Cambridge, and Karen Papa’s talk at Boca di Beppo on February 9th. Check our Calendar of Events for more details, and look for an invitation in your mailbox soon!

January 25, 2012

CSR Revolution: The Transformation and Reinvention of Business Communications Practice

In our 21st century global marketplace, the “public interest” entails a broader and broader range of issues. From local to global, public interests now involve environmental stewardship, economic impact, social maladies, business/institution continuity, and what is often referred to as the triple-bottom line (people, planet, profit). As the communications profession dramatically changes, practitioners need to master a wide range of issues and functions to thrive.

Art Stewart is a futurist and consulting strategist who focuses on the political, cultural, economic, and sociological dynamics at the convergence of traditional business, new stakeholder empowerment, and public interest values.

Read a recap of Art’s talk in the March-April edition of EDIT.

February 9, 2012

Boosting Managers’ Communication Competency, Employees’ Engagement Levels and Company’s Profitability

Numerous studies have shown that effective communications between managers and staff not only boosts retention and productivity but also a company’s financial performance. Karen Papa led a team of communication professionals at Textron Inc. in finding a best practice approach to improving managers’ communications skills. When their search did not turn up a satisfactory solution, they created one. During her tenure at Textron, she piloted and refined the program she will speak about this evening.

Karen recently established an organizational communications consultancy business. Prior to this, Karen served as marcom manager at GTECH, Employee Communications Manager at Hasbro, Director of Internal Communications at Textron Inc., and SVP of Communications at Textron Financial.

Read a recap of Karen’s talk in the March-April edition of EDIT.

April 24 2012

Planning Your Social Media Editorial Calendar

Do you find Social Media overwhelming … is it making you crazy?

URI Social Media professor Suzanne McDonald explores sanity-saving tools to engage and increase social media effectiveness:

Tips on discovering influencers
Tools to be more efficient
Tactics to measure and boost ROI
Strategies to integrate efforts across platforms and even offline efforts

Since voluntarily leaving The Boston Globe and a 15-year career at daily newspapers, Content and Social Media Strategist Suzanne McDonald has delved into the full spectrum of new media.

McDonald teaches Social Media Strategies at the University of Rhode Island and leads Newport Interactive Marketers networking and learning group. Suzanne’s firm, Designated Editor, serves clients large and small, helping them engage with humans via social media, blogs, websites, and search marketing.

Location: Buca di Beppo, Dedham

Registration: 5:30-6:00PM

Dinner and Talk: 6:00-8:00PM

RSVP: Here

May 22, 2012

Are you a Networking Lamb or a LION? Maximizing Your LinkedIn Experience

Tom Roux is Director, International Executive Board, IABC and Trustee, IABC Research Foundation (2011–14), IABC

Location: Ixtapa Mexican Restaurant and Cantina, Lexington

Registration: 5:30-6:00PM

Dinner and Talk: 6:00-8:00PM